By Pradhyum Arora & Dhruvil S Shah,
founders of Design Instantly.
Flamedots was our customized sneaker brand, a small Etsy store run by exactly two people: us. We hand-built every pair. We got our sneakers onto some of the biggest celebrities in the world. By most measures of a two-person Etsy shop, we were winning.
And our social media was a ghost town.
The other half is showing up. Every day. On Instagram, on Pinterest, on Facebook. Taking photos, writing captions, resizing images for each platform, remembering to actually hit post. All while you're also packing orders, answering messages, and doing everything else a business needs.
When you're two people, something has to give. For us, it was always content. Not because we didn't care, but because at 11pm, after a day of making sneakers celebrities would wear, the last thing we had energy for was opening a design tool.
We had products worth talking about and no time to talk about them. We watched stores with worse products outgrow us simply because they posted and we didn't.
For a long time we thought we just needed to be more consistent. But a single product post takes 20–40 minutes if you do it properly: pick the product, design the graphic, adapt it for each platform, write the caption, schedule it. Multiply that across three platforms and a whole catalog, and “consistent social media” is a part-time job no small seller has room for.
The advice the internet gives you, like “just batch your content!” and “just be authentic!”, is written by people whose entire job is content. Ours was sneakers. Yours is your store.
When Flamedots wound down, we couldn't stop thinking about this. Every small seller we talked to, on Etsy, Shopify, and WooCommerce, described the same guilt: I know I should be posting. I'm not.
So we built Design Instantly to be the marketing person we could never afford to hire. It connects to your store, understands your products, designs the posts, and publishes them to Pinterest, Instagram, and Facebook on a schedule, while you do the job only you can do: making things worth selling.
We didn't design it for marketing teams. We designed it for the person packing orders at midnight, because we were that person.
Fair question. Here's the honest scoreboard.
We've been on your side of the counter. That's the whole reason this product works the way it does.
Co-founder, CEO
Leads marketing and sales at Design Instantly. Talks to sellers every day, turns what they need into how we grow, and makes sure the right stores find us.
LinkedIn ↗Co-founder, CTO
Owns everything technical at Design Instantly, from the generation engine to the last pixel, and jumps into operations whenever the day demands it.
LinkedIn ↗Three beliefs shaped every decision in the product.
The best product in a category shouldn't lose to a worse one with a better posting schedule. But that happens every day. It's the quiet injustice of ecommerce.
Willpower is a terrible marketing strategy. Systems beat motivation, especially at 11pm after a full day of running your store.
Two people with a great product is a real company. Your tools should treat it like one.
Hear from our customers
Read Full review on facebookThis company reached out to me to test their product. And boy did they OVER DELIVER!!! If you SELL on Etsy, listen up this is NOT about random traffic or 'hope marketing.' This is about getting ready-to-buy shoppers straight to your listings on autopilot.
40000+ Etsy Sales, Pickitz
Checkout ShopMaintaining a regular social media presence is extremely important for my brand, which is why I love DesignInstantly! I just don't have the time to do everything manually.
Etsy Seller, dreamydigitalvisions
Checkout ShopI got early access and it blew me away! In minutes I had gorgeous posts for my top products that looked ready for an ad campaign.
Seller, Etsy
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