Free UTM Link Builder

Build UTM tracking URLs in seconds. Add campaign parameters to any link and track exactly where your traffic comes from in Google Analytics.

UTM Link Builder Form

Build Your UTM Link

The full URL of the page you want to track

Traffic source (e.g. facebook, newsletter, google)

Marketing medium (e.g. social, email, cpc)

Unique campaign identifier (e.g. product-launch, black-friday)

Paid search keywords (for Google Ads, Bing Ads)

For A/B testing (e.g. cta-button, banner-ad)

Selling on Etsy, WooCommerce or Shopify?
Get
ready-to-shop buyers
from Social Media
on autopilot.

Stop wasting hours on design. Automatically create and schedule high-converting content that drives free traffic and revenue to your store.

To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
To this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
From this image
IMPORT
GENERATE
SCHEDULE
SCALE
How to Build UTM Links (4 Simple Steps)
1

Enter your destination URL

Paste the full URL of the page you want to track — a landing page, product page, or homepage.

2

Set Source, Medium & Campaign

Source is where traffic comes from (e.g. google, facebook). Medium is the channel (e.g. cpc, email). Campaign is your campaign name (e.g. black-friday).

3

Add optional Term & Content

Term tracks paid keywords. Content differentiates ads in the same campaign — useful for A/B testing creatives.

4

Copy and use your link

Your UTM link builds live as you type. Copy it and use it in your ads, emails, or social posts. Google Analytics will track every parameter automatically.

UTM Link Builder FAQ

More Free Tools